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Sool Korean Rice Wine | PACKAGING & BRANDING

Brand Workshop Spring 2018 | CSULB
Art Director: Sunook Park
Designers: Jay Vu, Emily Duong, Tony Guerrero
Concept Packaging for International Sool Conference ISC, Seoul 2018

"Alcoholic rice beverage has been called 'Sool (or Suul)' in Korea. The traditional Asian alcoholic beverage made from rice uses natural and wild yeast and its benefit including its unique taste comes from the live culture. Therefore keeping its natural properties alive is of a big concern amongst most traditional Asian wine brewers."

These designs are for 3 different types of Sool: Makoli (Unfiltired Suul), Cheongju, and Soju (Distilled Suul), and have been selected for the Concept Design Exhibition of Traditional Korean Wine Packaging at Korea University.



International SOOL CONFERENCE

Animated Logo and Website Concept for ISC - Seoul 2018 which later has been used to develop for Daam, one of the Brand & Marketing Concepts for the same event.


Sool Korean Rice Wine | PACKAGING & BRANDING
Published:

Sool Korean Rice Wine | PACKAGING & BRANDING

Alcoholic rice beverage has been called 'Sool (or Suul)' in Korea. The traditional Asian alcoholic beverage made from rice uses natural and wild Read More

Published: